Title: Social Media Specialist 

Type: W2, contract (6-12+ months) 

Pay Rate: $40-$50/hr

Location: 90% remote (travel to Irvine, Perris, LA will be required)

Industry: Distribution of health & wellness supplements  

COMPANY INFO 

Our client is one of the leading health & wellness distribution companies in the world. With distribution to over 170+ countries and over 25K+ products, they are the choice for many customers looking for a wide variety of products at a value. 

JOB SUMMARY

Work with the Global Social Media Manager to develop and execute social media strategies, creating and managing content, monitoring and analyzing performance, and fostering community engagement. Stay up-to-date with industry trends and manage social media advertising campaigns. 

RESPONSIBILITIES

·       Create, curate, and develop concepts for user generated content for various social media platforms, and pilot emerging channels. 

·       Promote products on-camera. 

·       Create and manage a social media content calendar, ensuring timely and consistent posting. 

·       Conduct market research and analyze competitor activities to identify opportunities. 

·       Ensure content is informative, appealing, and consistent with the brand's voice and style. 

·       Manage social media content publishing using scheduling tools. 

·       Oversee the design of visual elements like cover images and profile pictures. 

·       Monitor social media channels for comments, messages, and mentions.

·       Engage with followers, respond to inquiries, and foster a positive online community.

·       Manage online reputation and handle crisis communications effectively.

·       Track and analyze social media performance using relevant tools (e.g., Google Analytics, platform-specific analytics). 

·       Prepare regular reports on social media performance, highlighting key insights and recommendations. 

·       Stay informed about the latest social media trends, tools, and best practices. 

Other Responsibilities: 

·       Collaborate with other teams (marketing, sales, product development) to ensure cohesive branding and messaging. 

·       Track key performance indicators (KPIs) and progress towards achieving them. 

·       Manage social media advertising campaigns, including budget and performance tracking. 

·       May be involved in hiring and training other social media team members.